The fastest way to get your release to the frontlines of an editor’s in box is to write a clear, concise press release with a catchy headline that you can deliver on.
While you may have a laundry list of information you want to include, stick to one topic, eliminate excess information and keep in mind that editors have hundreds of emails to review in their in box and they will love you for respecting this concept.
Proofread your release and avoid making typos, and other avoidable errors.
Whenever possible, piggyback your story with a current news topic, a recent study that released numbers or trend and make it as relevant as possible. Most importantly only pitch your story to relevant editors, nothing irks an editor more than an irrelevant pitch that doesn’t fit in their beat.
“Hi Laurie, this is Dustin from Maui Surfer Girls…with summer upon us and news surrounding childhood obesity… I thought my surf camps would be a relevant story. In addition to surf instruction, we offer confidence-boosting activities such as cooking classes, and campfire counsel, which give campers key tools to living healthier lives…. I will send you an email with a link to images and more information .You can reach me at xxx.