Saturday, February 5, 2011

PR Tip: Know who you are pitching

Before you pick up the phone and contact any media outlet be clear about who you are pitching, what they cover and get familiar with the magazine and various sections. Pet peeve.

Editors and sections are listed the masthead located in the front of the magazine. The main thing editor’s want from you is a newsworthy story with an angle that is relevant to their beat and audience.

If you have a specific story about an eco beauty product, for example, a beauty editor will be interested in the beauty side of the story while a business reporter may be interested in the business angle of the story.

Tailor your pitches, and press releases to each individual reporter explaining briefly exactly why your story is a fit for that specific section. If you spin your story to their section, consider yourself as good as booked.

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