Wood Be Mine.

These wood musical fruit wind ups are simple, solid and I just can't imagine not swopping at least one of them up .
These would be a great gift for a teacher. The apple plays Bacharach's "What The World Needs Now IS Love" and the pear plays Chopin's "Nocturne." you can find them at westelm.com

Holiday Tipping : KPSP Morning Show

As Seen on CBS KPSP :Tips To Avoiding Cosmetic Hazards

http://www.kpsplocal2.com/mediacenter/local.aspx?videoId=449@kpsp.web.entriq.net&navCatId=58

DO A QUICK CHECK OF ANY WOMAN’S BATHROOM DRAWER OR MAKE UP BAG AND CHANCES ARE YOU’LL FIND A COLLECTION OF COSMETICS FAR PAST THEIR PRIME… A LITTLE KNOWN FACT, THIS KIND OF BEAUTY HOARDING HABIT CAN MAKE YOU SICK. BELOW IS A GUIDE TO HELP YOU TOSS YOUR MAKE UP BEFORE IT EXPIRES.

Shelf Life of Your Cosmetics

LIQUID FOUNDATIONS
3-6 MONTHS
You increase the odds of bacterial growth — and, hence, of breakouts or irritation — when you repeatedly dip your brushes and fingers into liquid foundation

When to toss: If it becomes dry or crumbles, smells bad.

MASCARA
3 MONTHS
Mascara is really the beauty enemy—many experts say 6 months lifespan, but beyond 3 months it’s a non- performer

Never "pump" your mascara, air pushes bacteria back into the tube and this is one of those dark delicious places bacteria loves to live . Liquid eye liner- same rules apply here.

When to toss: If mascara becomes dry, smells bad, throw it away.

LIP + EYE LINERS
Lip pencil eyeliners have a longer shelf life because you can create a fresh, clean surface each time you sharpen them. Just be sure to regularly sanitize your sharpener with rubbing alcohol and sharpen once a week to prevent bacteria to coming in contact with eyes or lips.

When to toss: If pencil becomes soft or no longer sharpens properly


LIP STICK/LIP GLOSS
We have all squeezed gloss within an inch of it’s life or tried to salvage a dying lip stick where you put your finger in to get the last bit—a big NO NO as you are just spreading germs.

When to toss: When your lipstick gets dried out, smells bad or changes color and texture.

SUNSCREEN
2 YEARS
Many experts will give this a longer shelf life, however, any products that are in the sun as much as these, should really be replaced more often as sun exposure decreases effectiveness.

NAIL POLISH
1-2 YEARS
I When polish expires, the consistency turns gooey or hardens. Formulas are especially sensitive to temperature extremes and humidity, so avoid storing in the bathroom.

When to toss: When product texture changes.

ANTI AGING PRODUCTS
6 MONTHS
Ingredients such as vitamin C, retinol, and hydroquinone degrade more rapidly if they’re left in direct sunlight or exposed to air but more alarmingly — products with active ingredients like retinol and glycolic acid become more concentrated as their bases degrade, separate, or evaporate so be aware as your skin may get irritated. Discontinue use after six months, and look for products that come in a pump, which helps keep air out.


TIPS FOR EXTENDING THE SHELF LIFE OF YOUR MAKE UP
• Keep containers tightly closed, and store them in a cool, dry place.

• If it smells or has a distinct odor , throw it away

• Don’t share cosmetics.

• 
Don’t put your fingers into the product. Use the applicator provided, or a makeup sponge, cotton.

• 
Immediately toss the product out if there is a change of color, texture, 
or consistency; if the ingredients settle or separate

Holiday Gift Guide Lead

Tracy at All You Magazine looking for really fun and cute gifts for under $50 in the following
 categories:
 
 - Mothers, sisters and best friends
 - Fathers, brothers and husbands
 - Tots to teens
 - Great stocking stuffers or grab bag items
 
Open to everything!!
 
 Tracy Miller
 All You Magazine
 135 W 50th Street, Room 257
 New York, NY 10020

 

KHON2 in Hawaii Segment : Cool + Creative Summer Jobs For Teens

http://www.khon2.com/content/news/morning/story/Stacie-Krajchir-Summer-Jobs-for-Teens/XyPvqm23XkydyeT9tsPdZQ.cspx

New Format Coming Soon...Stand By!

Vans PR Director Chris Overholser On PR 101

"Right now is a great time to re-visit public relations. In many cases, we're facing shrinking marketing budgets, but with the same demands for marketing results. PR, while not inexpensive in terms of time investment, is a relatively cheap marketing endeavor. At Vans, our biggest single PR expense is product.

At the Group Y event, we had a broad spectrum of experience in public relations; some didn't have a clear understanding of what PR is and some work in it on a daily basis. Nearly everyone at a brand, distributor or retailer is involved in PR whether they know it or not. At its simplest, PR is the relating of information about your brand or products to a target audience - usually your customers or potential customers. This usually involves utilizing media outlets – print, Web and broadcast - but can also include product seeding to influencers or product placement in film and television

There are a variety of opportunities when PR should be utilized, including the release of new products, store grand openings, special promotions and/or events, seasonal offerings, athlete news, unique employee stories, and ongoing community relations activities.

When developing a simple product PR program, there are three important steps that you need to keep in mind before you even begin to pitch your product to media:

1. Define your audience. Is it trade or consumer? For a single product, you are likely going to have a different message for retailers than you will for the end consumer.
2. Create your message. Is it appropriate for your defined audience? Is it clear and concise? Does it encompass the unique selling points that your product has?
3. Develop a set of tactics. What materials such as informational one-sheets, news releases or product photos will help you convey your product's features? What deadlines must you meet to publicize your product in the proper time frame?

Now that I've spent a little time "selling" Public Relations, a few words of caution. With PR, you cannot entirely control your message. The biggest difference between PR and advertising is that in an ad, you pay for that space and you can communicate exactly what you want in that space. In PR, we're dealing with "earned" media which means that you are earning that space in editorial through your PR efforts. You trade control of the message in return for a third party endorsement by the media outlet. The benefit is that media outlet, if respected, will provide more credible brand or product messaging than advertising can deliver."

Log on and check out Vans at vans.com create your own custom shoe too!