PR Tip: Know who you are pitching

Before you pick up the phone and contact any media outlet be clear about who you are pitching, what they cover and get familiar with the magazine and various sections. Pet peeve.

Editors and sections are listed the masthead located in the front of the magazine. The main thing editor’s want from you is a newsworthy story with an angle that is relevant to their beat and audience.

If you have a specific story about an eco beauty product, for example, a beauty editor will be interested in the beauty side of the story while a business reporter may be interested in the business angle of the story.

Tailor your pitches, and press releases to each individual reporter explaining briefly exactly why your story is a fit for that specific section. If you spin your story to their section, consider yourself as good as booked.

PR TIP: Follow EDITORS on Twitter

Best way to establish and create relationships is to find a way to personalize or make an editor remember you. Follow a handful of editors, get an idea of what interests them and tailor your pitch accordingly and GET BOOKED!

1. Valerie Latona — SHAPE Magazine — @VlatonaSHAPE
2. Kate M. White — Cosmopolitan — @katemwhite
3. Cindi Leive — Glamour — @cindi_leive
4. Lucy Danziger — Self — @LucyDanziger
5. Carin Barnes — Delicious Mag — @CarinBarnes
6. Peggy Northrop — Readers Digest — @pnorth
7. Lance Ulanoff — PC Magazine — @lanceulanoff
8. Chris Anderson — Wired Magazine — @chr1sa
9. Ted Johnson — Variety — @tedstew
10. Vitaly Friedman — Smashing Magazine — @smashingmag
11. Jennifer Preston — New York Times Magazine — @NYT_JenPreston
12. Phil Torrone — Make Magazine — @torrone
13. Dan Costa — PC Magazine — @Dancosta
14. Max Chafkin — Inc Magazine — @chafkin
15. Jemima Kiss — The Guardian — @jemimakiss
16. Dan Oliver — .Net Magazine — @danoliver
17. Nat Ives — AdAge — @natives
18. Michael Learnmonth — AdAge — @learmonth
19. Abbey Klaassen — AdAge — @amklaassen
20. Charles Arthur — The Guardian — @charlesarthur
21. Scot Finney — Computer World — @scotfinnie
22. Seth Porges — PC World — @sethporges
23. JR Rafael — PC World — @jr_raphael
24. Adam Aston — Business Week — @adamnyc
25. Amy Feldman — Business Week — @amyfeldman
26. Ana Marie Cox — Time — @anamariecox
27. Ari Berman — The Nation — @ariberman
28. Arik Hasseldahl — Business Week — @ahess247
29. Ben Levisohn — Business Week — @ben_levisohn
30. Burt Helm — Business Week — @burthelm
31. Josh Jackson — Paste — @joshjackson
32. Steve LaBate — Paste — @stevelabate
33. Kate Keifer — Paste — @katekiefer
34. Rachel Maddux — Paste — @rachaelmaddux
35. Jay Sweet — Paste — @ajsfour
36. Sascha Segan — PC Magazine — @saschasegan
37. Richard Strohmeyer — PC World — @rstrohmeyer
38. Alex Wolfe — Information Week — @awolfe58
39. Mark Frauenfelder — Make Magazine — @frauenfelder
40. Ayren J. Cannady — Fitness Magazine — @FITNESSayren
41. Bethany Gumper — Fitness Magazine — @FITNESSbethany
42. Caroline Hwang — Fitness Magazine — @FITNESScaroline
43. Kristen Dierich — Fitness Magazine — @FITNESSkristen
44. Lindsey Emery — Fitness Magazine — @FITNESSlindsey
45. Marianne Magno — Fitness Magazine — @FITNESSmarianne
46. Wendy Rodewalk — Fitness Magazine — @FITNESSwendy
47. Jen Sinkler — Experience Life Magazine — @jensinkler
48. Jen Ator — Women’s Health Magazine — @jen_ator
49. Howard Chua-Eoan — Time — @hchuaeoan
50. Gilbert Cruz — Time — @GilbertCruz
51. Steve Wildstrom — Business Week — @swildstrom
52. Steve Hamm — Business Week — @stevehamm31
53. Steve Baker — Business Week — @stevebaker
54. Spencer Ante — Business Week — @spencerante
55. Shirley Brady — Business Week — @shirleybrady
56. Sarah Lacey — Business Week — @sarahcuda
57. Roben Farzad — Business Week — @robenfarzad
58. Reena Jana — Business Week — @rjmac
59. Rachel King — Business Week — @sfwriter
60. Phil Mintz — Business Week — @pmintz
61. Peter Coy — Business Week — @petercoy
62. Peter Carbonara — Business Week — @petercarbonara
63. Nancy Shute — US News and World Reports — @nancyshute
64. Matt Vella — Business Week — @mattvella
65. Marty M. Fawnche — Electronic Retailer Magazine — @fawnkey
66. Marc Ambinder — The Atlantic — @marcambinder
67. Louis LaVelle — Business Week — @louislavelle
68. Lauren Young — Business Week — @laurenyoung
69. Kevin Allen — Financial Times — @kevinallisonft
70. Keith O’Brien — PR News — @keithobrien
71. Karen Tumulty — Time Magazine — @ktumulty
72. Jon Fine — Business Week — @jonfine
73. Johna Byrne — Business Week — @johnabyrne
74. Charles DuBow — Business Week — @charlesdubow
75. Douglas MacMillian — Business Week — @dmac1
76. Garrett M. Graff — Washington Magazine — @vermontgmg
77. Heather Green — Business Week — @Heatherlgreen
78. Ivan Oransky — Scientific American — @ivanoransky
79. Jason Chupick — PR Newser — @jasonchupick
80. Jason Pontin — Technology Review — @jason_pontin

LIfestyle Expert Stacie Krajchir : Quick + Easy DIY Ideas As Seen on KHNL

Lifestyle Expert Stacie Krajchir: Savvy Beach Totes As Seen on NBC-KHNL

Valentine's Day Gifts That Give Back

Heart is Hot

$24.99

www.heartishot.com

Concept is simple buy a heart, register the serial number online, tell your story pass it on to someone else. They log on tell their giving/receiving story and the love is continuously passed on.

Theo Chocolate

www.theochocolate.com

From $5

100% of two of their choclate bars go to Haiti cause CARE which provides purification tablets.

Hands UP not Hands OUT

Handsupnothandsout.org

From $45

Hand crafted jewelry from women of the world; proceeds to the women and their families.

Sweet grass earrings/ Rwanda /$45

Bracelets, Palestine

Wrap bracelets - $45

Thick cuffs - $50

Hearts for Haiti

Etsy designers created a collective called “Hearts For Haiti”

100% of the proceeds from items sold are donated to Doctors without Borders.

Free shipping,

Heartsforhaiti.etsy.com

Heart Dog Tag Necklace

$18.00

Nina Jackson

Shopbatty.com

Nesting Hearts

$42.00

Amanda Hawkins/ Notengomiedo.etsy.com

Embroidered Map

What is all this stuff for.

$22.00

www.etsy.com/shop/whatsallthisstufffor

As Seen on NBC 3: Creative Valentine’s Day Gift Ideas Under $50

Creative Valentine’s Day Gift Ideas

TV Segment Video Here:
http://tinyurl.com/yeh4g76

For Couples:

Your Novel
Yournovel.com
From $49.95
Couples can turn their romance into an exciting adventure at Yournovel.com
Simply choose an exotic location, answer about 10 personal questions, choose a mile or wild version and you can be the star of your very own novel.


Saxon Chocolate Mini Fondue Set
Retail $25.00 and will be 30 percent off for the HauteLook sale January 26-28th
Hautelook.com
For couples who want to stay in and turn the heat up and also satisfy their chocolate craving, delicious Belgian chocolate.

Sopatopia Massage Candle
Sopatopia.com
$18
In LIght In Shea Massage Candles from Soaptopia! Scoop out the rich oil blend and rub it right into the skin and/or light your candle for a special and "inlightining" experience.

Nippies
Bristols6.com
$15
For festive coverage under clothing or a sexy surprise in the bedroom, Nippies make going braless fool-proof. The only nipple covers made with real lingerie fabrics isatin, sequins and lace. Fans Rihanna, Olivia Wilde, Katy Perry. Flexible and stretchy fabrics fit like a bra...no messy or painful glues to apply, just peel and stick.


For Women:

Avelle /Bag Borrow or Steal
Bagborroworsteal.com
From $40
This is every fashionista’s dream gift. Avelle allows you to rent and return designer goods at an affordable price ranging from $20 a week. They have monthly and weekly rates. You can also purchase items on the site as well.

Brannonhair.com
Brannon has worked with celebrities such as Nikki Hilton, Jon Bon Jovi, Vince Neil, and Britney Spears.. He just opened his all new space in our HRH Tower – full service salon offers cuts, color, mani/pedis and make up artist services.

Danielle Stevens Jewelry
Daniellestevens.com
From $36
A fun, fresh, whimsical line that is popular among women of all ages. The designs are creative and fashionable. The collection consists of a variety of earrings, necklaces and bracelets.


For Men:

Hidden Message Collar Stays
Redenvelope.com
$39.95
Why settle for tucking love notes in his briefcase when you can deliver a message of love from much closer range? Both the PG-version and the more racy collar stays are made from stainless steel and feature 12 different messages of love and lust.

Custom Steak Brander
Brandmysteak.com
$39.95
If your man is king of the grill he will love having a steak brander with his monogram. Nothing says “I love you” like honoring his cooking skills.

As seen on NBC Las Vegas Morning: Creative Valentine’s Day Gift Ideas

Creative Valentine's Day Gift Ideas

 

Couples:

Your Novel

Yournovel.com

From $49.95

Couples can turn their romance into an exciting adventure at Yournovel.com

Simply choose an exotic location, answer about 10 personal questions, choose a mile or wild version and you can be the star of your very own romance novel.

 

Saxon Chocolate Mini Fondue Set

Retail $25.00 and will be 30 percent off for the HauteLook sale January 26-28th

Hautelook.com

For couples who want to stay in and turn the heat up and also satisfy their chocolate craving, delicious Belgian chocolate.

 

Sopatopia Massage Candle

Sopatopia.com

$18

In LIght In Shea Massage Candles from Soaptopia! Scoop out the rich oil blend and rub it right into the skin and/or light your candle for a special and "inlightining" experience. 

 

Nippies

Bristols6.com

$15

For festive coverage under clothing or a sexy surprise in the bedroom, Nippies make going braless fool-proof.  The only nipple covers made with real lingerie fabrics isatin, sequins and lace. Fans Rihanna, Olivia Wilde, Katy Perry

Flexible and stretchy fabrics fit like a bra...no messy or painful glues to apply, just peel and stick.

 

Women:

Avelle /Bag Borrow or Steal

Bagborroworsteal.com

From $40

This is every fashionista's dream gift. Avelle allows you to rent and return designer goods at an affordable price ranging from $20 a week. They have monthly and weekly rates. You can also purchase items on the site as well.

 

Brannonhair.com

Brannon has worked with celebrities such as Nikki Hilton, Jon Bon Jovi, Vince Neil, and Britney Spears.. He just opened his all new space in our HRH Tower – full service salon offers cuts, color, mani/pedis and make up artist services. 

 

Danielle Stevens Jewelry

Daniellestevens.com

From $36

A fun, fresh, whimsical line that is popular among women of all ages. The designs are creative and fashionable. The collection consists of a variety of earrings, necklaces and bracelets.

 

Men:

 

Hidden Message Collar Stays

Redenvelope.com

$39.95

Why settle for tucking love notes in his briefcase when you can deliver a message of love from much closer range? Both the PG-version and the more racy collar stays are made from stainless steel and feature 12 different messages of love and lust.

 

Custom Steak Brander

Brandmysteak.com

$39.95

If your man is king of the grill he will love having a steak brander with his monogram. Nothing says "I love you" like honoring his cooking skills.