Holiday Tipping Segment

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PR Tips: Press Release Do’s and Don’ts:

The fastest way to get your release to the frontlines of an editor’s in box is to write a clear, concise press release with a catchy headline that you can deliver on.

While you may have a laundry list of information you want to include, stick to one topic, eliminate excess information and keep in mind that editors have hundreds of emails to review in their in box and they will love you for respecting this concept.

Proofread your release and avoid making typos, and other avoidable errors.

Whenever possible, piggyback your story with a current news topic, a recent study that released numbers or trend and make it as relevant as possible. Most importantly only pitch your story to relevant editors, nothing irks an editor more than an irrelevant pitch that doesn’t fit in their beat.

“Hi Laurie, this is Dustin from Maui Surfer Girls…with summer upon us and news surrounding childhood obesity… I thought my surf camps would be a relevant story. In addition to surf instruction, we offer confidence-boosting activities such as cooking classes, and campfire counsel, which give campers key tools to living healthier lives…. I will send you an email with a link to images and more information .You can reach me at xxx.

PR Tip: Know who you are pitching

Before you pick up the phone and contact any media outlet be clear about who you are pitching, what they cover and get familiar with the magazine and various sections. Pet peeve.

Editors and sections are listed the masthead located in the front of the magazine. The main thing editor’s want from you is a newsworthy story with an angle that is relevant to their beat and audience.

If you have a specific story about an eco beauty product, for example, a beauty editor will be interested in the beauty side of the story while a business reporter may be interested in the business angle of the story.

Tailor your pitches, and press releases to each individual reporter explaining briefly exactly why your story is a fit for that specific section. If you spin your story to their section, consider yourself as good as booked.

PR TIP: Follow EDITORS on Twitter

Best way to establish and create relationships is to find a way to personalize or make an editor remember you. Follow a handful of editors, get an idea of what interests them and tailor your pitch accordingly and GET BOOKED!

1. Valerie Latona — SHAPE Magazine — @VlatonaSHAPE
2. Kate M. White — Cosmopolitan — @katemwhite
3. Cindi Leive — Glamour — @cindi_leive
4. Lucy Danziger — Self — @LucyDanziger
5. Carin Barnes — Delicious Mag — @CarinBarnes
6. Peggy Northrop — Readers Digest — @pnorth
7. Lance Ulanoff — PC Magazine — @lanceulanoff
8. Chris Anderson — Wired Magazine — @chr1sa
9. Ted Johnson — Variety — @tedstew
10. Vitaly Friedman — Smashing Magazine — @smashingmag
11. Jennifer Preston — New York Times Magazine — @NYT_JenPreston
12. Phil Torrone — Make Magazine — @torrone
13. Dan Costa — PC Magazine — @Dancosta
14. Max Chafkin — Inc Magazine — @chafkin
15. Jemima Kiss — The Guardian — @jemimakiss
16. Dan Oliver — .Net Magazine — @danoliver
17. Nat Ives — AdAge — @natives
18. Michael Learnmonth — AdAge — @learmonth
19. Abbey Klaassen — AdAge — @amklaassen
20. Charles Arthur — The Guardian — @charlesarthur
21. Scot Finney — Computer World — @scotfinnie
22. Seth Porges — PC World — @sethporges
23. JR Rafael — PC World — @jr_raphael
24. Adam Aston — Business Week — @adamnyc
25. Amy Feldman — Business Week — @amyfeldman
26. Ana Marie Cox — Time — @anamariecox
27. Ari Berman — The Nation — @ariberman
28. Arik Hasseldahl — Business Week — @ahess247
29. Ben Levisohn — Business Week — @ben_levisohn
30. Burt Helm — Business Week — @burthelm
31. Josh Jackson — Paste — @joshjackson
32. Steve LaBate — Paste — @stevelabate
33. Kate Keifer — Paste — @katekiefer
34. Rachel Maddux — Paste — @rachaelmaddux
35. Jay Sweet — Paste — @ajsfour
36. Sascha Segan — PC Magazine — @saschasegan
37. Richard Strohmeyer — PC World — @rstrohmeyer
38. Alex Wolfe — Information Week — @awolfe58
39. Mark Frauenfelder — Make Magazine — @frauenfelder
40. Ayren J. Cannady — Fitness Magazine — @FITNESSayren
41. Bethany Gumper — Fitness Magazine — @FITNESSbethany
42. Caroline Hwang — Fitness Magazine — @FITNESScaroline
43. Kristen Dierich — Fitness Magazine — @FITNESSkristen
44. Lindsey Emery — Fitness Magazine — @FITNESSlindsey
45. Marianne Magno — Fitness Magazine — @FITNESSmarianne
46. Wendy Rodewalk — Fitness Magazine — @FITNESSwendy
47. Jen Sinkler — Experience Life Magazine — @jensinkler
48. Jen Ator — Women’s Health Magazine — @jen_ator
49. Howard Chua-Eoan — Time — @hchuaeoan
50. Gilbert Cruz — Time — @GilbertCruz
51. Steve Wildstrom — Business Week — @swildstrom
52. Steve Hamm — Business Week — @stevehamm31
53. Steve Baker — Business Week — @stevebaker
54. Spencer Ante — Business Week — @spencerante
55. Shirley Brady — Business Week — @shirleybrady
56. Sarah Lacey — Business Week — @sarahcuda
57. Roben Farzad — Business Week — @robenfarzad
58. Reena Jana — Business Week — @rjmac
59. Rachel King — Business Week — @sfwriter
60. Phil Mintz — Business Week — @pmintz
61. Peter Coy — Business Week — @petercoy
62. Peter Carbonara — Business Week — @petercarbonara
63. Nancy Shute — US News and World Reports — @nancyshute
64. Matt Vella — Business Week — @mattvella
65. Marty M. Fawnche — Electronic Retailer Magazine — @fawnkey
66. Marc Ambinder — The Atlantic — @marcambinder
67. Louis LaVelle — Business Week — @louislavelle
68. Lauren Young — Business Week — @laurenyoung
69. Kevin Allen — Financial Times — @kevinallisonft
70. Keith O’Brien — PR News — @keithobrien
71. Karen Tumulty — Time Magazine — @ktumulty
72. Jon Fine — Business Week — @jonfine
73. Johna Byrne — Business Week — @johnabyrne
74. Charles DuBow — Business Week — @charlesdubow
75. Douglas MacMillian — Business Week — @dmac1
76. Garrett M. Graff — Washington Magazine — @vermontgmg
77. Heather Green — Business Week — @Heatherlgreen
78. Ivan Oransky — Scientific American — @ivanoransky
79. Jason Chupick — PR Newser — @jasonchupick
80. Jason Pontin — Technology Review — @jason_pontin

LIfestyle Expert Stacie Krajchir : Quick + Easy DIY Ideas As Seen on KHNL

Lifestyle Expert Stacie Krajchir: Savvy Beach Totes As Seen on NBC-KHNL

Valentine's Day Gifts That Give Back

Heart is Hot

$24.99

www.heartishot.com

Concept is simple buy a heart, register the serial number online, tell your story pass it on to someone else. They log on tell their giving/receiving story and the love is continuously passed on.

Theo Chocolate

www.theochocolate.com

From $5

100% of two of their choclate bars go to Haiti cause CARE which provides purification tablets.

Hands UP not Hands OUT

Handsupnothandsout.org

From $45

Hand crafted jewelry from women of the world; proceeds to the women and their families.

Sweet grass earrings/ Rwanda /$45

Bracelets, Palestine

Wrap bracelets - $45

Thick cuffs - $50

Hearts for Haiti

Etsy designers created a collective called “Hearts For Haiti”

100% of the proceeds from items sold are donated to Doctors without Borders.

Free shipping,

Heartsforhaiti.etsy.com

Heart Dog Tag Necklace

$18.00

Nina Jackson

Shopbatty.com

Nesting Hearts

$42.00

Amanda Hawkins/ Notengomiedo.etsy.com

Embroidered Map

What is all this stuff for.

$22.00

www.etsy.com/shop/whatsallthisstufffor

As Seen on NBC 3: Creative Valentine’s Day Gift Ideas Under $50

Creative Valentine’s Day Gift Ideas

TV Segment Video Here:
http://tinyurl.com/yeh4g76

For Couples:

Your Novel
Yournovel.com
From $49.95
Couples can turn their romance into an exciting adventure at Yournovel.com
Simply choose an exotic location, answer about 10 personal questions, choose a mile or wild version and you can be the star of your very own novel.


Saxon Chocolate Mini Fondue Set
Retail $25.00 and will be 30 percent off for the HauteLook sale January 26-28th
Hautelook.com
For couples who want to stay in and turn the heat up and also satisfy their chocolate craving, delicious Belgian chocolate.

Sopatopia Massage Candle
Sopatopia.com
$18
In LIght In Shea Massage Candles from Soaptopia! Scoop out the rich oil blend and rub it right into the skin and/or light your candle for a special and "inlightining" experience.

Nippies
Bristols6.com
$15
For festive coverage under clothing or a sexy surprise in the bedroom, Nippies make going braless fool-proof. The only nipple covers made with real lingerie fabrics isatin, sequins and lace. Fans Rihanna, Olivia Wilde, Katy Perry. Flexible and stretchy fabrics fit like a bra...no messy or painful glues to apply, just peel and stick.


For Women:

Avelle /Bag Borrow or Steal
Bagborroworsteal.com
From $40
This is every fashionista’s dream gift. Avelle allows you to rent and return designer goods at an affordable price ranging from $20 a week. They have monthly and weekly rates. You can also purchase items on the site as well.

Brannonhair.com
Brannon has worked with celebrities such as Nikki Hilton, Jon Bon Jovi, Vince Neil, and Britney Spears.. He just opened his all new space in our HRH Tower – full service salon offers cuts, color, mani/pedis and make up artist services.

Danielle Stevens Jewelry
Daniellestevens.com
From $36
A fun, fresh, whimsical line that is popular among women of all ages. The designs are creative and fashionable. The collection consists of a variety of earrings, necklaces and bracelets.


For Men:

Hidden Message Collar Stays
Redenvelope.com
$39.95
Why settle for tucking love notes in his briefcase when you can deliver a message of love from much closer range? Both the PG-version and the more racy collar stays are made from stainless steel and feature 12 different messages of love and lust.

Custom Steak Brander
Brandmysteak.com
$39.95
If your man is king of the grill he will love having a steak brander with his monogram. Nothing says “I love you” like honoring his cooking skills.

As seen on NBC Las Vegas Morning: Creative Valentine’s Day Gift Ideas

Creative Valentine's Day Gift Ideas

 

Couples:

Your Novel

Yournovel.com

From $49.95

Couples can turn their romance into an exciting adventure at Yournovel.com

Simply choose an exotic location, answer about 10 personal questions, choose a mile or wild version and you can be the star of your very own romance novel.

 

Saxon Chocolate Mini Fondue Set

Retail $25.00 and will be 30 percent off for the HauteLook sale January 26-28th

Hautelook.com

For couples who want to stay in and turn the heat up and also satisfy their chocolate craving, delicious Belgian chocolate.

 

Sopatopia Massage Candle

Sopatopia.com

$18

In LIght In Shea Massage Candles from Soaptopia! Scoop out the rich oil blend and rub it right into the skin and/or light your candle for a special and "inlightining" experience. 

 

Nippies

Bristols6.com

$15

For festive coverage under clothing or a sexy surprise in the bedroom, Nippies make going braless fool-proof.  The only nipple covers made with real lingerie fabrics isatin, sequins and lace. Fans Rihanna, Olivia Wilde, Katy Perry

Flexible and stretchy fabrics fit like a bra...no messy or painful glues to apply, just peel and stick.

 

Women:

Avelle /Bag Borrow or Steal

Bagborroworsteal.com

From $40

This is every fashionista's dream gift. Avelle allows you to rent and return designer goods at an affordable price ranging from $20 a week. They have monthly and weekly rates. You can also purchase items on the site as well.

 

Brannonhair.com

Brannon has worked with celebrities such as Nikki Hilton, Jon Bon Jovi, Vince Neil, and Britney Spears.. He just opened his all new space in our HRH Tower – full service salon offers cuts, color, mani/pedis and make up artist services. 

 

Danielle Stevens Jewelry

Daniellestevens.com

From $36

A fun, fresh, whimsical line that is popular among women of all ages. The designs are creative and fashionable. The collection consists of a variety of earrings, necklaces and bracelets.

 

Men:

 

Hidden Message Collar Stays

Redenvelope.com

$39.95

Why settle for tucking love notes in his briefcase when you can deliver a message of love from much closer range? Both the PG-version and the more racy collar stays are made from stainless steel and feature 12 different messages of love and lust.

 

Custom Steak Brander

Brandmysteak.com

$39.95

If your man is king of the grill he will love having a steak brander with his monogram. Nothing says "I love you" like honoring his cooking skills.

 

 

 

Wood Be Mine.

These wood musical fruit wind ups are simple, solid and I just can't imagine not swopping at least one of them up .
These would be a great gift for a teacher. The apple plays Bacharach's "What The World Needs Now IS Love" and the pear plays Chopin's "Nocturne." you can find them at westelm.com

Holiday Tipping : KPSP Morning Show

As Seen on CBS KPSP :Tips To Avoiding Cosmetic Hazards

http://www.kpsplocal2.com/mediacenter/local.aspx?videoId=449@kpsp.web.entriq.net&navCatId=58

DO A QUICK CHECK OF ANY WOMAN’S BATHROOM DRAWER OR MAKE UP BAG AND CHANCES ARE YOU’LL FIND A COLLECTION OF COSMETICS FAR PAST THEIR PRIME… A LITTLE KNOWN FACT, THIS KIND OF BEAUTY HOARDING HABIT CAN MAKE YOU SICK. BELOW IS A GUIDE TO HELP YOU TOSS YOUR MAKE UP BEFORE IT EXPIRES.

Shelf Life of Your Cosmetics

LIQUID FOUNDATIONS
3-6 MONTHS
You increase the odds of bacterial growth — and, hence, of breakouts or irritation — when you repeatedly dip your brushes and fingers into liquid foundation

When to toss: If it becomes dry or crumbles, smells bad.

MASCARA
3 MONTHS
Mascara is really the beauty enemy—many experts say 6 months lifespan, but beyond 3 months it’s a non- performer

Never "pump" your mascara, air pushes bacteria back into the tube and this is one of those dark delicious places bacteria loves to live . Liquid eye liner- same rules apply here.

When to toss: If mascara becomes dry, smells bad, throw it away.

LIP + EYE LINERS
Lip pencil eyeliners have a longer shelf life because you can create a fresh, clean surface each time you sharpen them. Just be sure to regularly sanitize your sharpener with rubbing alcohol and sharpen once a week to prevent bacteria to coming in contact with eyes or lips.

When to toss: If pencil becomes soft or no longer sharpens properly


LIP STICK/LIP GLOSS
We have all squeezed gloss within an inch of it’s life or tried to salvage a dying lip stick where you put your finger in to get the last bit—a big NO NO as you are just spreading germs.

When to toss: When your lipstick gets dried out, smells bad or changes color and texture.

SUNSCREEN
2 YEARS
Many experts will give this a longer shelf life, however, any products that are in the sun as much as these, should really be replaced more often as sun exposure decreases effectiveness.

NAIL POLISH
1-2 YEARS
I When polish expires, the consistency turns gooey or hardens. Formulas are especially sensitive to temperature extremes and humidity, so avoid storing in the bathroom.

When to toss: When product texture changes.

ANTI AGING PRODUCTS
6 MONTHS
Ingredients such as vitamin C, retinol, and hydroquinone degrade more rapidly if they’re left in direct sunlight or exposed to air but more alarmingly — products with active ingredients like retinol and glycolic acid become more concentrated as their bases degrade, separate, or evaporate so be aware as your skin may get irritated. Discontinue use after six months, and look for products that come in a pump, which helps keep air out.


TIPS FOR EXTENDING THE SHELF LIFE OF YOUR MAKE UP
• Keep containers tightly closed, and store them in a cool, dry place.

• If it smells or has a distinct odor , throw it away

• Don’t share cosmetics.

• 
Don’t put your fingers into the product. Use the applicator provided, or a makeup sponge, cotton.

• 
Immediately toss the product out if there is a change of color, texture, 
or consistency; if the ingredients settle or separate

Holiday Gift Guide Lead

Tracy at All You Magazine looking for really fun and cute gifts for under $50 in the following
 categories:
 
 - Mothers, sisters and best friends
 - Fathers, brothers and husbands
 - Tots to teens
 - Great stocking stuffers or grab bag items
 
Open to everything!!
 
 Tracy Miller
 All You Magazine
 135 W 50th Street, Room 257
 New York, NY 10020

 

KHON2 in Hawaii Segment : Cool + Creative Summer Jobs For Teens

http://www.khon2.com/content/news/morning/story/Stacie-Krajchir-Summer-Jobs-for-Teens/XyPvqm23XkydyeT9tsPdZQ.cspx

New Format Coming Soon...Stand By!

Vans PR Director Chris Overholser On PR 101

"Right now is a great time to re-visit public relations. In many cases, we're facing shrinking marketing budgets, but with the same demands for marketing results. PR, while not inexpensive in terms of time investment, is a relatively cheap marketing endeavor. At Vans, our biggest single PR expense is product.

At the Group Y event, we had a broad spectrum of experience in public relations; some didn't have a clear understanding of what PR is and some work in it on a daily basis. Nearly everyone at a brand, distributor or retailer is involved in PR whether they know it or not. At its simplest, PR is the relating of information about your brand or products to a target audience - usually your customers or potential customers. This usually involves utilizing media outlets – print, Web and broadcast - but can also include product seeding to influencers or product placement in film and television

There are a variety of opportunities when PR should be utilized, including the release of new products, store grand openings, special promotions and/or events, seasonal offerings, athlete news, unique employee stories, and ongoing community relations activities.

When developing a simple product PR program, there are three important steps that you need to keep in mind before you even begin to pitch your product to media:

1. Define your audience. Is it trade or consumer? For a single product, you are likely going to have a different message for retailers than you will for the end consumer.
2. Create your message. Is it appropriate for your defined audience? Is it clear and concise? Does it encompass the unique selling points that your product has?
3. Develop a set of tactics. What materials such as informational one-sheets, news releases or product photos will help you convey your product's features? What deadlines must you meet to publicize your product in the proper time frame?

Now that I've spent a little time "selling" Public Relations, a few words of caution. With PR, you cannot entirely control your message. The biggest difference between PR and advertising is that in an ad, you pay for that space and you can communicate exactly what you want in that space. In PR, we're dealing with "earned" media which means that you are earning that space in editorial through your PR efforts. You trade control of the message in return for a third party endorsement by the media outlet. The benefit is that media outlet, if respected, will provide more credible brand or product messaging than advertising can deliver."

Log on and check out Vans at vans.com create your own custom shoe too!

Burton PR Director Shana Frahm on Crisis Communications

I recently spoke on the Group Y panel discussion on "How to Maximize PR Opportunities & Expand Brand Awareness" the panelists includes myself, Shana Frahm and Chris Overholser  PR Director for Vans. There were some awesome takeaways.

Here is Shana's tips for PR Crisis Communications:

"When approaching a crisis situation in your company, it is very important to keep the senior management in the loop at all times as you are making your decisions. It's also important to inform them of any changes/developments as they happen. In addition, never approach the heads of your company with the problem without having at least 3 different solutions for your company to choose from to resolve the problem.

Other things you will need:

1. A crisis communications plan that includes what you want to say and when you want to say it: to the public, your employees and the press.
2. Your company statement on the crisis. If the crisis involves third parties or perhaps athletes who have other sponsors, make sure that you have an ongoing friendly relationship with the other companies involved so that they know what you're saying and you know what they're saying.
3. A "Q&A" that contains any negative questions that you might be asked and how your company wants to answer them.
4. Assign a designated spokesperson. Depending on the importance of the situation, you may want the PR department or the head of your company to speak.
5. Make sure that your legal and HR departments are in the loop on what you are doing. They should review all of your communications before you send them out, especially since PR is usually only responsible for journalist communications, and not the welfare of your staff or sponsored athletes.

There are many more elements to consider with regard to crisis communications and I highly recommend hiring an outside crisis PR firm that you can call on to help you get through tough situations. Many companies will work with you on a case-by-case basis, and its always best to have a few firms on hand for emergencies."

Check out Burton's latest goods:

Burton.com

Group Y Panel “How to Maximize PR Opportunities & Expand Brand Awareness.” Vans, The Bungalow PR + Burton

Group Y hosted its latest panel discussion "How to Maximize PR Opportunities & Expand Brand Awareness" at The Grove in Anaheim Wednesday night. The panel included Bungalow PR's Stacie Krajchir, Burton's Global PR Director Shana Frahm, and Vans' Senior PR Manager Chris Overholser.

It was definitely interesting, and a bit disturbing, to hear how good these PR experts are at manipulating the media for free publicity. WTF Overholser? I thought we were bros.

This time the gathering actually went a step beyond the panel discussion format and involved a workshop where groups were given problems to solve together. Everyone then presented their plans and got critiqued by the experts in front of an audience of over 100 people. Kind of like sorority hazing, but a bit more constructive and less scarring.

http://business.transworld.net/2009/02/26/events-group-y-panel-discussion-public-relations/

group Y is a collective of youth marketing & communications professionals with a focus on action sports and entertainment industries. Founded in 2006, the group is vehicle to bring people together and assist new relationships between others within our sphere of Action Sports and Entertainment. For more information about group Y, please visit our website at www.groupYnetwork.com

Stimulus PR Option For Emerging Small Businesses

I have been getting a lot of questions recently at the panels I speak on, as well as through networking avenues I support, about how to get into the PR game without the high fees and risks.  There are as many PR companies as there are businesses, I always suggest working with like-minded people and companies that have similar philosophies and practices. 

We're want to do our part here and expand our outreach to creative and emerging entrepreneurs outside our immediate network--everyone needs a little push right now, and it's just good business to help fellow small businesses and entrepreneurs. We're launching a special we're calling [press by number] option for March and April.

How the [press by number] option works:

Give us your "number" (budget )

We create a special Bungalow pr-to-go package customized  based on your specific product, wish list and special editor pr leads we have in house that most benefits our client.

For example: "I have $875…$600 or $1800 to spend…"

We create a customized Bungalow pr-to-go option which depending on your "number" would look like this + include:

·      5 direct pitches by our team through our direct contacts/relationships to magazine editors from your wish list (Parents,Cookie, InStyle, Daily Candy...)

·       One celebrity placement

·      A written pitch blurb you can use to contact editors.

·      5 editor contacts

We mix + match your Bungalow pr-to-go according to your specific budget and immediate goals be it press, sales . product launch etc. 

Feel free to connect with any questions.