Tuesday, October 11, 2011
Saturday, February 5, 2011
PR Tips: Press Release Do’s and Don’ts:
The fastest way to get your release to the frontlines of an editor’s in box is to write a clear, concise press release with a catchy headline that you can deliver on.
While you may have a laundry list of information you want to include, stick to one topic, eliminate excess information and keep in mind that editors have hundreds of emails to review in their in box and they will love you for respecting this concept.
Proofread your release and avoid making typos, and other avoidable errors.
Whenever possible, piggyback your story with a current news topic, a recent study that released numbers or trend and make it as relevant as possible. Most importantly only pitch your story to relevant editors, nothing irks an editor more than an irrelevant pitch that doesn’t fit in their beat.
“Hi Laurie, this is Dustin from Maui Surfer Girls…with summer upon us and news surrounding childhood obesity… I thought my surf camps would be a relevant story. In addition to surf instruction, we offer confidence-boosting activities such as cooking classes, and campfire counsel, which give campers key tools to living healthier lives…. I will send you an email with a link to images and more information .You can reach me at xxx.
PR Tip: Know who you are pitching
Before you pick up the phone and contact any media outlet be clear about who you are pitching, what they cover and get familiar with the magazine and various sections. Pet peeve.
Editors and sections are listed the masthead located in the front of the magazine. The main thing editor’s want from you is a newsworthy story with an angle that is relevant to their beat and audience.
If you have a specific story about an eco beauty product, for example, a beauty editor will be interested in the beauty side of the story while a business reporter may be interested in the business angle of the story.
PR TIP: Follow EDITORS on Twitter
Best way to establish and create relationships is to find a way to personalize or make an editor remember you. Follow a handful of editors, get an idea of what interests them and tailor your pitch accordingly and GET BOOKED!
- Valerie Latona — SHAPE Magazine — @VlatonaSHAPE
- Kate M. White — Cosmopolitan — @katemwhite
- Cindi Leive — Glamour — @cindi_leive
- Lucy Danziger — Self — @LucyDanziger
- Carin Barnes — Delicious Mag — @CarinBarnes
- Peggy Northrop — Readers Digest — @pnorth
- Lance Ulanoff — PC Magazine — @lanceulanoff
- Chris Anderson — Wired Magazine — @chr1sa
- Ted Johnson — Variety — @tedstew
- Vitaly Friedman — Smashing Magazine — @smashingmag
- Jennifer Preston — New York Times Magazine — @NYT_JenPreston
- Phil Torrone — Make Magazine — @torrone
- Dan Costa — PC Magazine — @Dancosta
- Max Chafkin — Inc Magazine — @chafkin
- Jemima Kiss — The Guardian — @jemimakiss
- Dan Oliver — .Net Magazine — @danoliver
- Nat Ives — AdAge — @natives
- Michael Learnmonth — AdAge — @learmonth
- Abbey Klaassen — AdAge — @amklaassen
- Charles Arthur — The Guardian — @charlesarthur
- Scot Finney — Computer World — @scotfinnie
- Seth Porges — PC World — @sethporges
- JR Rafael — PC World — @jr_raphael
- Adam Aston — Business Week — @adamnyc
- Amy Feldman — Business Week — @amyfeldman
- Ana Marie Cox — Time — @anamariecox
- Ari Berman — The Nation — @ariberman
- Arik Hasseldahl — Business Week — @ahess247
- Ben Levisohn — Business Week — @ben_levisohn
- Burt Helm — Business Week — @burthelm
- Josh Jackson — Paste — @joshjackson
- Steve LaBate — Paste — @stevelabate
- Kate Keifer — Paste — @katekiefer
- Rachel Maddux — Paste — @rachaelmaddux
- Jay Sweet — Paste — @ajsfour
- Sascha Segan — PC Magazine — @saschasegan
- Richard Strohmeyer — PC World — @rstrohmeyer
- Alex Wolfe — Information Week — @awolfe58
- Mark Frauenfelder — Make Magazine — @frauenfelder
- Ayren J. Cannady — Fitness Magazine — @FITNESSayren
- Bethany Gumper — Fitness Magazine — @FITNESSbethany
- Caroline Hwang — Fitness Magazine — @FITNESScaroline
- Kristen Dierich — Fitness Magazine — @FITNESSkristen
- Lindsey Emery — Fitness Magazine — @FITNESSlindsey
- Marianne Magno — Fitness Magazine — @FITNESSmarianne
- Wendy Rodewalk — Fitness Magazine — @FITNESSwendy
- Jen Sinkler — Experience Life Magazine — @jensinkler
- Jen Ator — Women’s Health Magazine — @jen_ator
- Howard Chua-Eoan — Time — @hchuaeoan
- Gilbert Cruz — Time — @GilbertCruz
- Steve Wildstrom — Business Week — @swildstrom
- Steve Hamm — Business Week — @stevehamm31
- Steve Baker — Business Week — @stevebaker
- Spencer Ante — Business Week — @spencerante
- Shirley Brady — Business Week — @shirleybrady
- Sarah Lacey — Business Week — @sarahcuda
- Roben Farzad — Business Week — @robenfarzad
- Reena Jana — Business Week — @rjmac
- Rachel King — Business Week — @sfwriter
- Phil Mintz — Business Week — @pmintz
- Peter Coy — Business Week — @petercoy
- Peter Carbonara — Business Week — @petercarbonara
- Nancy Shute — US News and World Reports — @nancyshute
- Matt Vella — Business Week — @mattvella
- Marty M. Fawnche — Electronic Retailer Magazine — @fawnkey
- Marc Ambinder — The Atlantic — @marcambinder
- Louis LaVelle — Business Week — @louislavelle
- Lauren Young — Business Week — @laurenyoung
- Kevin Allen — Financial Times — @kevinallisonft
- Keith O’Brien — PR News — @keithobrien
- Karen Tumulty — Time Magazine — @ktumulty
- Jon Fine — Business Week — @jonfine
- Johna Byrne — Business Week — @johnabyrne
- Charles DuBow — Business Week — @charlesdubow
- Douglas MacMillian — Business Week — @dmac1
- Garrett M. Graff — Washington Magazine — @vermontgmg
- Heather Green — Business Week — @Heatherlgreen
- Ivan Oransky — Scientific American — @ivanoransky
- Jason Chupick — PR Newser — @jasonchupick
- Jason Pontin — Technology Review — @jason_pontin
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